Sr. Sales Marketing Execuitve
We are seeking a dynamic and results-driven Senior Sales and Marketing Executive with 1.5 years of experience in the Logistics & Shipping industry, specializing in sea and air freight. The ideal candidate will have a strong background in both sales and marketing, with a proven track record of achieving sales targets, developing effective marketing strategies, and fostering long-term client relationships.
Key Responsibilities:
Client Acquisition and Retention:
- Identify and approach potential clients to offer tailored logistics solutions.
- Develop and maintain strong relationships with existing clients to ensure repeat business and customer loyalty.
- Conduct regular follow-ups to ensure customer satisfaction and promptly address inquiries.
Sales and Marketing Strategy:
- Develop and implement sales strategies to achieve targets and increase market share.
- Analyze market trends and competitors to identify new business opportunities.
- Prepare and deliver compelling sales presentations and proposals to potential clients.
- Develop and execute comprehensive marketing plans to promote logistics services, focusing on sea and air freight.
Negotiation and Contract Management:
- Negotiate terms and conditions with clients to secure contracts.
- Manage and oversee contract execution, ensuring compliance with agreed terms.
Market Research and Analysis:
- Conduct market research to identify trends, customer needs, and the competitive landscape.
- Analyze data to inform and optimize marketing strategies and campaigns.
Campaign and Content Management:
- Create and manage integrated marketing campaigns, including digital marketing, social media, email marketing, and events.
- Write and oversee the creation of content for marketing collateral, the company website, and social media platforms.
- Collaborate with the design team to produce high-quality marketing materials.
Sales and Marketing Reporting:
- Track and report on sales and marketing performance metrics.
- Prepare regular sales forecasts and marketing reports for management review.
Brand Management:
- Ensure consistent brand messaging and positioning across all marketing channels.
- Develop and manage marketing materials such as brochures, presentations, and case studies.
Collaboration and Coordination:
- Work closely with operations, customer service, and finance teams to ensure seamless service delivery.
- Coordinate with external partners, such as shipping lines and airlines, to optimize service offerings.
Continuous Improvement:
- Stay updated on industry trends, regulations, and best practices.
- Continuously seek opportunities to improve sales and marketing processes and outcomes.
Training and Development:
- Mentor and provide guidance to junior sales and marketing team members.
- Participate in professional development activities to enhance skills and knowledge.
Qualification Requirement
Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 1.5 years of experience in sales and marketing within the logistics industry, specifically in sea and air freight.
Strong understanding of logistics operations and industry-specific trends
Excellent communication, negotiation, and interpersonal skills.
Proven ability to develop and execute successful sales and marketing strategies.
Proficiency in CRM software and marketing tools.
Ability to work independently and as part of a team in a fast-paced environment.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunities for career advancement and professional growth.
A dynamic and supportive work environment.
Comprehensive benefits package.